“Phygital” is a combination of “physical” and “digital,” referring to the blending of physical experiences with digital interactions.1 In the context of modern gaming, Phygital experiences are increasingly significant due to their ability to create immersive and engaging environments that extend beyond the screen.
In gaming, Phygital elements can include the use of physical peripherals that interact with digital games, such as motion controllers or VR headsets, which allow players to engage with the game world using their body movements. More advanced implementations involve augmented reality (AR) and mixed reality (MR), where digital elements are overlaid onto the physical world, creating a seamless interactive experience. Games like “Pokemon Go” have popularized this trend, demonstrating the potential for Phygital gaming to create communal and shared experiences in real-world locations.
The relevance of Phygital experiences in modern gaming lies in their ability to enhance player engagement and immersion. By combining the aspects of the physical world with the limitless possibilities of digital technology, Phygital games offer a level of interaction and presence that traditional digital games cannot match. This trend is reshaping the gaming industry, opening new avenues for innovation and growth.
The concept started with the idea of using physical objects that players could interact with in real life, which would then influence events or unlock content within the game. For example, a physical diary or map that comes with the game could contain clues that players need to solve puzzles in the digital world.
The Phygital concept was envisioned as a feedback loop where actions in the physical world affect the digital game and vice versa. This could manifest as changes in the game environment based on real-world weather conditions or time of day.
These initial ideas for Phygital elements were driven by the desire to create a more holistic gaming experience, one that could engage players’ senses and emotions in new and innovative ways. The aim was to blur the lines between the game and reality, making not just a game to play but an experience to live.
The Phygital elements in “The Ghosts We Chase” draw inspiration from a variety of media and technologies that have influenced this direction.
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